Taking its name from the Hans Christian Andersen tale, The Emperor’s New Clothes, Ten c aims to look past mere exercises in branding to create timeless jackets that last a lifetime. Bit of a bold statement, until you realise that Ten c is the brainchild of ex-Stone Island man Paul Harvey and Allesandro Pungetti, of CP Company/Esemplare fame. Both renowned perfectionists, they’re responsible for making some of the most innovative garms around, so if they say these will still be looking fresh when we’ve kicked the bucket, we believe them.
With no logos and no baloney, the focus with Ten c is solely on the jackets. And what jackets they are… all based around time-honoured shapes from the outerwear history books, they’ve been trimmed back to the bare essentials, but as you’d expect from two pupils of the Massimo Osti school of innovation, the fabric is outstanding. Ten c compare these jackets to a good pair of raw-denim jeans, as after a bit of wear it will shape to your body and become ‘your jacket’.