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Like most good outdoor brands, YETI came about as a solution to a problem. Founded by Roy and Ryan Seiders, two intrepid outdoorsy types who were sick to the back teeth of their cheaply-made coolers breaking under even the slightest bit of stress during high-octane escapades.

Rather than simply moaning about it, the brothers Seiders lept into action, inspired to make coolers and other assorted drinkware that could put up with oodles of stick and come out the other side unscathed.

With scientific know-how behind them and military-grade materials at their disposal, there aren’t many finer ways to protect your precious cargo of lager while you’re out hunting the majestic trout in the middle of Lake Tahoe than YETI.