Set that washing machine to auto-soak and prepare to unleash freshness! We’ve worked with argyle sock masters Burlington to bring you the ultimate in biological performance, and you won’t believe the results!
Alright, we haven’t really made washing powder — we've just put some socks in some fancy boxes — but still, they look pretty good right?
To celebrate this high-concept sock packaging, we wandered down to our nearest laundrette for a bit of product placement...
Photos by Adam Hindmarch. Styling by Liam Daly.