Edwin

Following the Second World War a young Japanese chap named Mr Tsunemi developed an unhealthy obsession with denim jeans. With no denim manufacturing non-existent in Japan, his only option was to import old, worn out jeans from America which he would then repair and sell on.
Whilst this was all well and good, his real dream was to make his own jeans from scratch. The emergence of poor quality Japanese denim early in the 1950's only served to fuel Mr Tsunemi's obsession, and following extensive research and plenty of practical experience Mr Tsunemi set up Edwin in 1961. The idea behind the name was a reworking of the word 'denim' with the letter 'm' being turned upside down to make a 'w', and the word Edwin being formed.

In 1963, Edwin produced the heaviest (16oz) ringspun denim jeans, featuring the famous three colour rainbow selvedge, which are still used today. The legend goes that these jeans were so strong, they would stand up on their own even after washing!
Edwin are also famous as one of the few denim brands still hand-dying their cotton with natural Indigo, harvested from the plantations in the traditional Indigo growing region of Tokushima. This gives Edwin jeans a richer and more natural colour than the chemical dyes which became popular in the late 60s.

  1. Jeans

    View all Jeans
    1. Primary photograph of product 'ED-39 Regular (Dry 11.25oz Quartz Denim)' Secondary photograph of product 'ED-39 Regular (Dry 11.25oz Quartz Denim)'

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      ED-39 Regular (Dry 11.25oz Quartz Denim)

      £80.00 £32.00

      Outside the EU £26.67

    2. Primary photograph of product 'ED-47 Regular (Dry 14oz Red Selvage Denim)' Secondary photograph of product 'ED-47 Regular (Dry 14oz Red Selvage Denim)'

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      ED-47 Regular (Dry 14oz Red Selvage Denim)

      £120.00

      Outside the EU £100.00

    3. Primary photograph of product 'ED-49 Regular Relaxed (Dry 13.5oz Granite Denim)' Secondary photograph of product 'ED-49 Regular Relaxed (Dry 13.5oz Granite Denim)'

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      ED-49 Regular Relaxed (Dry 13.5oz Granite Denim)

      £120.00 £48.00

      Outside the EU £40.00

    4. Primary photograph of product 'ED-55 Relaxed (Dry 11.25oz Quartz Denim)' Secondary photograph of product 'ED-55 Relaxed (Dry 11.25oz Quartz Denim)'

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      ED-55 Relaxed (Dry 11.25oz Quartz Denim)

      £80.00 £32.00

      Outside the EU £26.67

    5. Primary photograph of product 'ED-55 Relaxed (Dry 11.5oz Compact Indigo Denim)'

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      ED-55 Relaxed (Dry 11.5oz Compact Indigo Denim)

      £80.00

      Outside the EU £66.67

    6. Primary photograph of product 'ED-55 Relaxed (Dry 14oz Red Selvage Denim)' Secondary photograph of product 'ED-55 Relaxed (Dry 14oz Red Selvage Denim)'

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      ED-55 Relaxed (Dry 14oz Red Selvage Denim)

      £125.00

      Outside the EU £104.17

    7. Primary photograph of product 'ED-71 Slim (Dry 14oz Red Selvage Denim)' Secondary photograph of product 'ED-71 Slim (Dry 14oz Red Selvage Denim)'

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      ED-71 Slim (Dry 14oz Red Selvage Denim)

      £120.00

      Outside the EU £100.00

    8. Primary photograph of product 'ED-75 Slim (Dry 11.5oz Compact Indigo Denim)'

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      ED-75 Slim (Dry 11.5oz Compact Indigo Denim)

      £125.00

      Outside the EU £104.17

    9. Primary photograph of product 'ED-77 Slim (Dry 13.5oz Granite Denim)' Secondary photograph of product 'ED-77 Slim (Dry 13.5oz Granite Denim)'

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      ED-77 Slim (Dry 13.5oz Granite Denim)

      £120.00 £48.00

      Outside the EU £40.00

    10. Primary photograph of product 'ED-80 Slim (Dry 11.5oz Compact Indigo Denim)'

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      ED-80 Slim (Dry 11.5oz Compact Indigo Denim)

      £80.00

      Outside the EU £66.67

    11. Primary photograph of product 'ED-80 Slim (Dry 14oz Red Selvage Denim)' Secondary photograph of product 'ED-80 Slim (Dry 14oz Red Selvage Denim)'

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      ED-80 Slim (Dry 14oz Red Selvage Denim)

      £125.00

      Outside the EU £104.17