We’re more than a bit pleased to announce that our new shop in London is now open

Although New Balance is based in Boston, Massachusetts, it could easily be described as a British company. Founded by English immigrant William J. Riley in 1906, the company continues to manufacture shoes in both the US and the UK. The New Balance UK HQ has been situated in the coastal town of Flimby, Cumbria for almost 30 years. If you’re after a solid pair of running shoes for more than just running in, you can’t go wrong with a pair of New Balance.

Due to distribution restrictions we are only allowed to ship New Balance products inside the European Economic Area (EEA). Please do not try to order New Balance products from outside the EEA, we will have to cancel your order.