Beams Plus

Blending pretty much all of our favourite points of reference, Beams Plus takes influence from work, sports, military, American traditional, Harris tweed, 60/40 cloth, Shetland wool, tartan...you get the idea. Mixing these elements and coming up with something great isn't easy though, and this is where Beam Plus excels.

Initially set up as a small store in Harajuku, Tokyo, Beams have been doing their thing in 176. Now in 2011 they're one of the most influential brands in the world. They have branched out into many fields beyond clothing, such as cafes, interior design, music and art. Each of these runs along the same original theme.

In 1999 Beams Plus set out to bring back the style of the American good old days. Their task was to create clothing that could be worn for a long time, getting better with age and remaining timeless. They do this by fusing deep knowledge and history with a contemporary interpretation.