Ralph Lauren first launched the famous Polo shirt way back in 1972, instantly becoming a timeless American classic and a must-have item in every preppy's wardrobe.

Meanwhile, over in England it became a staple on the terraces up and down the country from the mid 80s. It fizzled out somewhat in the 90s but they're back with a vengeance with the new Custom Fit range.

Custom Fit gives a more fitted, narrower silhouette with shirts, trousers and knitwear all receiving a more tailored appearance.

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