The first time a piece of Stüssy clothing was sold, it was out of the back of Shawn Stussy's car, on Laguna Beach.
It's come quite a way since then, blossoming into one of the most well respected 'streetwear' brands around, popular with bong-ripping surfer boys and hard-as-nails hip hop crews.
Massively influenced by a whole array of pop culture, Stüssy has taken the graphic t-shirt and elevated it to staggeringly sleek heights.
Need more convincing? Have a look for yourself.