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Started in 2013 by the husband-and-wife duo of Saeed and Katy Al-Rubeyi, Story mfg. is a clothing company that does things it’s own way.

Whilst you could maybe draw similarities with Tender’s traditional dyeing techniques, or perhaps Satta’s earthy tones, Story MFG most definitely treads its own path—making laid-back, modern garb from natural materials.

Combining a love of vintage outdoor gear with a penchant for psychedelic imagery and a hefty helping of natural dyes (like bark and jackfruit, to name just a few), this lot somehow manage to make clothing that looks both familiar and futuristic at the same time.

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