*** Oi Polloi x Fred Perry presents: Terry-Perry — Available from 00:01 (BST) 29.07.21 ***

Started back in 1977 (with roots in the rag trade stretching back as far as 1921), Paul & Shark’s first product was a sailing sweater that came in a tin can. Since then their logo has been seen on marinas from Milan to Miles Platting. We’ve always been fans, but if we’re being honest, it was sometimes a little roomy. Now, thanks to a new, sleeker fit they’re calling ‘Shark Fit’ (think Ralph’s Custom Fit, with sharper teeth), it’s finally just how we want it.

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