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Whilst it’s always hard to pick an out-an-out favourite, one brand that’s always been close to Oi Polloi’s collective heart is Lacoste. The idea of tie-dyeing their polo shirts was the reason Oi Polloi exists today, and one OP boss-man (we won’t name names) has enough of them to kit out a tennis-playing army. So when the started their new wing dedicated to giving their tried and tested designs a right royal shake-up, it’s fair to say there was a small bout of croc-induced hysteria. With bonkers patterns, ace colours and a king-sized croc basking on the chest, Lacoste L!VE is like putting a reptile-shaped cherry on top of an already particularly tasty cake.

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