** Read our interview with design genius Peter Saville **

In 1982, hip-hop arrives in France and proceeds to blow the minds of two bohemian Parisians, Alexander and Steph Cop. As hip-hop was accepted into the mainstream and commodified, these French geezers were having none of it, and decided to turn their brand into something more timeless. The results are pretty exceptionnel (that's French for 'good'!)

 

Homecore combines subtle sleekness with quality, making something not only luxurious, but versatile as well. Think a 'Parisian intellectual' with 'New York beat-master' finishing it off with a healthy dose of Antoine Doinel.

 

Whether it's jackets, trousers or knitwear you need, look no further than Homecore. (we recommend you listen to Saian Supa Crew while wearing, for added effect)