Hawksmill Denim Co is a new name in the indigo-dyed world of denim. Founded by ex-Nudie man Fraser Trewick, this lot avoid the gimmicks and focus on making no-nonsense, high-quality jeans from some of the swankiest dry denim around.

Some of the denim comes from the world famous Cone Mills White Oak factory in North Carolina, and some of it comes from distant Japan.

None of it glows in the dark, but who wants glow in the dark jeans anyway?

Read our interview with Fraser here.