** The Clarks Originals Beams Desert Trek Hi are now available **

Customellow is a new name to Oi Polloi. Based in the cultural hotbed of Seoul, South Korea, this lot make proper breezy, summery stuff that professional clothing describers might call ‘nautical’.

It looks uncannily like the sort of thing someone who lived in a lighthouse would wear. Do people still live in lighthouses? Did the Lighthouse Family live in a lighthouse? Alright, we’re getting side-tracked a bit here — if you like crisp fabrics and nifty details then there’s a good chance you’ll like this stuff.

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