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Marquis M. Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts in 1908.

The company was a rubber shoe manufacturer, providing winterised rubber soled footwear for men, women, and children. It wasn't until 1917 that the Converse All-Star basketball shoe was introduced. The basketball player Charles H. "Chuck" Taylor was given a job as salesman and ambassador, promoting the shoes around the United States.

In 1923 his signature was added to the All Star patch, and the rest is history.