Levi Strauss was born in Buttenheim, Bavaria in 1829. When news of the California Gold Rush made its way east, Levi moved to San Francisco to make his fortune, not by panning for gold, but by opening stores to outfit the miners. In 1872, Levi received a letter from Jacob Davis, one of Levi's regular customers. In the letter, he told Levi about an interesting way he made pants for his customers.
He placed metal rivets at the points of strain-pocket corners, and at the base of the button fly. He didn't have the money to patent his process, so he asked Levi, who was enthusiastic about the idea, and he agreed to pay. The rest is indigo-dyed history. Levi’s® are probably the most famous clothing company in the world, and if you’re for a real slice of Americana, their five pocket jeans, denim jackets, and cotton shirts still can’t be beaten.
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