The tale of adidas starts with a set of brothers by the name of Adolf and Rudolph Dassler, who were from the Bavarian town of Herzogenaurach. Whilst their co-founded training-shoe business Gebrüder Dassler Schuhfabrik was a booming success, the sibling rivalry made the atmosphere a trifle unsavoury, and after one falling out too many, the decided to part ways. Rudolf set up shop with Puma on the opposite side of town, whereas Adolf (or Adi as he was better known to his mates) formed adidas. After buying the trademark three stripes (for two bottles of whiskey and the equivalent of 1,600 euros), the rest was history. And it’s a good job really, because a hefty chunk of history is exactly what was needed to form adidas Originals in 1997. This was an offshoot of the brand that more concerned itself with reviving heritage gear from their bountiful archives and refining them for the needs of the modern man.
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