We've melded minds with long-time compadres Edwin to make a laid-back selection of coach jackets, chinos and baseball caps.
This stuff was inspired by a lot of things, including-but-not-limited-to… gelato, Italy, Paninaro, baseball coaches, ice cream vans and... er... cotton twill.
It all goes on sale online and in our Manchester and Soho shops at exactly 10:00 on Thursday the 25th of May (BST).
Until then, here’s some fancy photographs of people wearing the clothes in a relaxed studio environment. Photos taken by Adam Hindmarch. Read more about the collaboration here.