*** That fancy Reebok Beams stuff is now available ***

The Blog from Oi Polloi presents: by Sam Waller •

Ever wondered what the headquarters of a Swedish denim company looks like? Well, wonder no more… here’s some photos taken on our trip to Nudie Jeans Co’s Gothenburg mission control centre last year.


Throw your chambray workshirt in the skip… next season it’s all about those miniature paper shirts.

It was a pleasure bumping in to Adam Ant.


There’s nothing quite like an assorted selection of scissors on a table.


Big man or little pan?


Sweden’s answer to Rik Mayall and Ade Edmonson with a quick bit of improvised slapstick.


No caption needed.

See Nudie’s stuff here

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