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The Blog from Oi Polloi presents: by Sam Waller •

Are Your Jeans Handmade? from Universal Works on Vimeo.

Universal Works have only gone and made some jeans. They’re made in the UK, they’re made from denim and they’re blue. They’ve also made that film above to show you just what goes in to a pair of jeans. It’s hardly Videodrome, but as far as denim-based promotional videos go, it’s not too shabby.

And if you’re wondering, these should be available in the next few days.

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