Worth a Watch: Steve McQueen Honda Advert

Here’s a recommendation from boss-man Steve. It’s an advert for Honda made in 1971 featuring a slightly wizened looking Steve McQueen hacking around the desert on a Honda. Its five minutes long, it’s packed full of high-action slow motion shots and the music is ‘blog-worthy content’ in itself. Apparently Big Steve was paid one million dollars to be in this, but when you see the heartfelt road safety lecture he delivers at the end, I think you’ll agree it was worth every penny.