As anyone who’s watched Ray Mears Extreme Survival will know, you can’t mess about with the great outdoors. If you’re going to be stranded in an old ski-lodge for a week after a snow drift or stuck in the outback sans-map then the least you can do is have some decent kit. Luckily, the lads and lasses at Patagonia aren’t taking any chances, and offer some of the best outdoor kit this side of Bear Grylls’s hotel room.
Founded in 1972 by rock ‘n’ rolling rock climber Yvon Chouinard, Patagonia are renowned for their forward thinking approach to clothing, their dedication to the environment, and perhaps more importantly, their wild colours. Online right this second we’ve got some high-tech pac-a-macs, LGV-ready trucker-caps and fleeces galore.