The Blog from Oi Polloi presents: by Sam Waller •

The year was 1988 — Guns ‘n’ Roses were taking you down to Paradise City, John Mcclane was wandering around Nakatomi Plaza with no shoes on and in New Balance’s Boston office, a young, hotshot designer was coming up with what would become a classic. Yep, the New Balance M576 is now the ripe age of 25, and to celebrate they’ve only gone and released a 25th Anniversary Edition.

But New Balance aren’t just living off their past glories, and are still striving forward into a brave new world of footwear. Designed with the help of Ultra-marathon runner and hair-cut dodger Anton Krupicka, the Minimus range are super stripped-back to follow the natural movement of the foot. They also help runners develop what’s known as a ‘mid-foot strike’, which is where you land on the middle part of your foot. White-coated sports science folks say this helps reduce the shock on the joints, and who are we to argue?

View all New Balance

Newer Back to The Blog Older

No comments yet

Leave a comment