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But it doesn't need to be like this. Meet Local Blokeington, also known as Regular Geezer, also known as Normal Guy, also known as Keith.

He walks into a pub, he orders lager. No fancy mixed drinks, no wine, no bloody crisps, just lager. He takes one sugar in his tea, with a splash of milk. He likes his steak well done. Whenever he goes out to eat, he eats at whatever restaurant is closest to him. He wears crisp Ralph rugby shirts because come on we all deserve a little luxury, even regular geezers.

He proves that life doesn't need to be a constant stream of frustrating and confusing opportunities that we have to mull over, causing crippling and rampant indecision. In these contemporary times of phones that can order food, find potential mates and everything in between, cobbled together with people who haven't a clue what they want, it's comforting to know there's someone out there that doesn't fuss about.

In these extraordinary days, being ordinary is something to be coveted. Local Blokeington thinks, there for his is. Not only is he a continental philosophers dream boy, but he's an example to us all.