The Jante Law

For the last six months OP big cheese Steve has been rattling on about The Jante Law non-stop. Now it’s finally here, we understand why. Named after a set of hidden rules that are prominent in Swedish communities (don’t worry, we’re lost on this too), this lot make some of the swankiest knitwear going. Mostly made in Italy, there’s an air of luxury and refinement to this stuff not usually seen with knits. Apparently rule #1 of the Jante Law is that no one is to think they are special, but when you make stuff this good, we think you’re allowed to feel pretty smug.

Read our interview with The Jante Law here

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