Nudie Jeans Co

We used to think that we were serious about jeans… and then we met the Swedes behind Nudie Jeans Co. Founded on the streets of Gothenburg in 2001, this lot are avid preachers from the Church of Raw Denim, and go so far as to say no jeans should be washed (or baptised, to stay with the theme) for at least six months. They do make washed jeans for those without the patience, but even these start out dry. Yes, this might sound a bit much, but as far as they (and we) are concerned, this is the right way to make jeans.

Nudie’s fondness for doing things ‘the right way’ stretches across everything they do. So not only do their jeans look good, but they’re 100% organic, made in Fair Wear-approved factories and can be repaired free of charge at one of their repair stations.

Unfortunately due to distribution restrictions, we are only able to ship this product within the European Economic Area (EEA). Please do not try to purchase this product from outside the EEA as we will be unable to fulfil the order.

  1. Knitwear

    View all Knitwear
    1. Primary photograph of product 'Ben Round Neck Jumper (Navy)'

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      Ben Round Neck Jumper (Navy)

      £115.00

      Outside the EU £95.83

    2. Primary photograph of product 'Ben Round Neck Jumper (Off White)'

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      Ben Round Neck Jumper (Off White)

      £115.00

      Outside the EU £95.83

  2. Shirts

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    1. Primary photograph of product 'Ace Denim Shirt (Organic Grey Selvage)'

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      Ace Denim Shirt (Organic Grey Selvage)

      £165.00

      Outside the EU £137.50

  3. Jeans

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    1. Primary photograph of product 'Grim Tim (Dry Ring)'

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      Grim Tim (Dry Ring)

      £89.00

      Outside the EU £74.17

    2. Primary photograph of product 'Grim Tim (Organic Dry Greencast Denim)'

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      Grim Tim (Organic Dry Greencast Denim)

      £89.00

      Outside the EU £74.17

    3. Primary photograph of product 'Grim Tim (Organic Dry Navy)' Secondary photograph of product 'Grim Tim (Organic Dry Navy)'

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      Grim Tim (Organic Dry Navy)

      £89.00

      Outside the EU £74.17

    4. Primary photograph of product 'Grim Tim (Organic Dry Selvage)' Secondary photograph of product 'Grim Tim (Organic Dry Selvage)'

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      Grim Tim (Organic Dry Selvage)

      £155.00

      Outside the EU £129.17

    5. Primary photograph of product 'Steady Eddie (Organic Dry Selvage)'

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      Steady Eddie (Organic Dry Selvage)

      £155.00

      Outside the EU £129.17

    6. Primary photograph of product 'Steady Eddie (Organic Tonal Dry)' Secondary photograph of product 'Steady Eddie (Organic Tonal Dry)'

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      Steady Eddie (Organic Tonal Dry)

      £89.00

      Outside the EU £74.17

    7. Primary photograph of product 'Straight Alf (Dry Dirt Organic)'

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      Straight Alf (Dry Dirt Organic)

      £89.00

      Outside the EU £74.17

    8. Primary photograph of product 'Straight Alf (Organic Ropey Selvage)' Secondary photograph of product 'Straight Alf (Organic Ropey Selvage)'

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      Straight Alf (Organic Ropey Selvage)

      £145.00

      Outside the EU £120.83

    9. Primary photograph of product 'Straight Alf (Organic Tonal Dry)'

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      Straight Alf (Organic Tonal Dry)

      £89.00

      Outside the EU £74.17

    10. Primary photograph of product 'Thin Finn (Dry Ecru Embo)'

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      Thin Finn (Dry Ecru Embo)

      £89.00

      Outside the EU £74.17

    11. Primary photograph of product 'Thin Finn (Organic Dry Dark Grey)' Secondary photograph of product 'Thin Finn (Organic Dry Dark Grey)'

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      Thin Finn (Organic Dry Dark Grey)

      £89.00

      Outside the EU £74.17

    12. Primary photograph of product 'Thin Finn (Organic Dry Twill)' Secondary photograph of product 'Thin Finn (Organic Dry Twill)'

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      Thin Finn (Organic Dry Twill)

      £89.00

      Outside the EU £74.17