Levi's

Levi Strauss, the inventor of the quintessential American garment- the blue jean - was born in Buttenheim, Bavaria in 1829. The family immigrated to New York and Levi joined his other brothers in the wholesale dry goods family business "J. Strauss Brother & Co". When news of the California Gold Rush made it's way east, Levi then moved to San Francisco to make his fortune, not by panning for gold, but by opening stores to outfit the miners. Eventually their families began to populate the Western regions.

In 1872, Levi received a letter from Jacob Davis, one of Levi's regular customers. In the letter, he told Levi about an interesting way he made pants for his customers. He placed metal rivets at the points of strain-pocket corners, and at the base of the button fly. He didn't have the money to patent his process, so he asked Levi, who was enthusiastic about the idea, and he agreed to pay. The patent was granted for both men the following year in 1873.

As soon as the two men got their manufacturing facility under way, they began to make copper riveted "waist overalls" (the old name for jeans). By coincidence, the first denim produced to make their jeans came from the Amoskeag Manufacturing Company in MANCHESTER, New Hampshire (on the east Coast of the United States, known as New England).

The 1950’s brought great acclaim to Levi's jeans, though not in a way most companies would like. The portrayal of the denim clad 'juvenile Delinquent' or motorcycle boys in films and on TV led to denim being banned from schools. By the mid 1960's, denim had become a symbol of the young active, informal American way of life. And to this day, what was once purely work clothing, is now worn across the globe for almost every imaginable occasion.

  1. Jackets

    View all Jackets
    1. Primary photograph of product 'Baseball Jacket (Surf Blue Suede)' Secondary photograph of product 'Baseball Jacket (Surf Blue Suede)'

      Sizes

      • S
      • M
      • L

      Baseball Jacket (Surf Blue Suede)

      £254.00

      Outside the EU £211.67

    2. Primary photograph of product 'Slim Trucker Jacket (Sandbar)' Secondary photograph of product 'Slim Trucker Jacket (Sandbar)'

      Sizes

      • S
      • M
      • L
      • XL

      Slim Trucker Jacket (Sandbar)

      £85.00

      Outside the EU £70.83

  2. Sweatshirts

    View all Sweatshirts
    1. Primary photograph of product 'Colour Blocked Crew (Marble / Snorkel / Dress Blue)' Secondary photograph of product 'Colour Blocked Crew (Marble / Snorkel / Dress Blue)'

      Sizes

      • S
      • M
      • L
      • XL

      Colour Blocked Crew (Marble / Snorkel / Dress Blue)

      £55.00

      Outside the EU £45.83

    2. Primary photograph of product 'The Original Crew (Dress Blues)' Secondary photograph of product 'The Original Crew (Dress Blues)'

      Sizes

      • S
      • M
      • L
      • XL

      The Original Crew (Dress Blues)

      £55.00

      Outside the EU £45.83

    3. Primary photograph of product 'The Original Crew (Medium Grey Heather)' Secondary photograph of product 'The Original Crew (Medium Grey Heather)'

      Sizes

      • S
      • M
      • L
      • XL

      The Original Crew (Medium Grey Heather)

      £55.00

      Outside the EU £45.83

  3. Shirts

    View all Shirts
    1. Primary photograph of product 'STA-PREST Shirt (Plaza Taupe)' Secondary photograph of product 'STA-PREST Shirt (Plaza Taupe)'

      Sizes

      • S
      • M
      • L
      • XL

      STA-PREST Shirt (Plaza Taupe)

      £65.00

      Outside the EU £54.17

  4. T-Shirts

    View all T-Shirts
    1. Primary photograph of product 'Jim Phillips 3/4 Baseball Tee (Hot Rod)' Secondary photograph of product 'Jim Phillips 3/4 Baseball Tee (Hot Rod)'

      Sizes

      • S
      • M
      • L
      • XL

      Jim Phillips 3/4 Baseball Tee (Hot Rod)

      £30.00

      Outside the EU £25.00

    2. Primary photograph of product 'Jim Phillips Graphic Tee (Mazaltan)' Secondary photograph of product 'Jim Phillips Graphic Tee (Mazaltan)'

      Sizes

      • S
      • M
      • L
      • XL

      Jim Phillips Graphic Tee (Mazaltan)

      £30.00

      Outside the EU £25.00

    3. Primary photograph of product 'Jim Phillips Graphic Tee (New Wave Brillo Azul)' Secondary photograph of product 'Jim Phillips Graphic Tee (New Wave Brillo Azul)'

      Sizes

      • S
      • M
      • L
      • XL

      Jim Phillips Graphic Tee (New Wave Brillo Azul)

      £30.00

      Outside the EU £25.00

    4. Primary photograph of product 'Jim Phillips Graphic Tee (Wave)' Secondary photograph of product 'Jim Phillips Graphic Tee (Wave)'

      Sizes

      • S
      • M
      • L
      • XL

      Jim Phillips Graphic Tee (Wave)

      £30.00

      Outside the EU £25.00

  5. Jeans

    View all Jeans
    1. Primary photograph of product '501 Original Fit (White Light)' Secondary photograph of product '501 Original Fit (White Light)'

      Sizes

      • 30 / 32
      • 31 / 32
      • 31 / 34
      • 32 / 30
      • 32 / 32
      • 33 / 32
      • 33 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      501 Original Fit (White Light)

      £69.00

      Outside the EU £57.50

    2. Primary photograph of product '508 Regular Taper Fit (Broken Raw)' Secondary photograph of product '508 Regular Taper Fit (Broken Raw)'

      Sizes

      • 30 / 32
      • 32 / 30
      • 32 / 32
      • 32 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      508 Regular Taper Fit (Broken Raw)

      £80.00

      Outside the EU £66.67

    3. Primary photograph of product '511 Slim Fit (High Def)' Secondary photograph of product '511 Slim Fit (High Def)'

      Sizes

      • 30 / 32
      • 31 / 32
      • 32 / 30
      • 32 / 32
      • 32 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      511 Slim Fit (High Def)

      £80.00

      Outside the EU £66.67

  6. Trousers

    View all Trousers
    1. Primary photograph of product '511 Slim Fit (100% Proof)' Secondary photograph of product '511 Slim Fit (100% Proof)'

      Sizes

      • 30 / 32
      • 32 / 30
      • 32 / 32
      • 32 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      511 Slim Fit (100% Proof)

      £90.00

      Outside the EU £75.00

    2. Primary photograph of product 'STA-PREST Tapered Trouser (Dress Blues)'

      Sizes

      • 30 / 32
      • 32 / 30
      • 32 / 32
      • 32 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      STA-PREST Tapered Trouser (Dress Blues)

      £65.00

      Outside the EU £54.17

    3. Primary photograph of product 'STA-PREST Tapered Trouser (Plaza Taupe)'

      Sizes

      • 30 / 32
      • 32 / 30
      • 32 / 32
      • 32 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      STA-PREST Tapered Trouser (Plaza Taupe)

      £65.00

      Outside the EU £54.17