Levi's

Levi Strauss, the inventor of the quintessential American garment- the blue jean - was born in Buttenheim, Bavaria in 1829. The family immigrated to New York and Levi joined his other brothers in the wholesale dry goods family business "J. Strauss Brother & Co". When news of the California Gold Rush made it's way east, Levi then moved to San Francisco to make his fortune, not by panning for gold, but by opening stores to outfit the miners. Eventually their families began to populate the Western regions.

In 1872, Levi received a letter from Jacob Davis, one of Levi's regular customers. In the letter, he told Levi about an interesting way he made pants for his customers. He placed metal rivets at the points of strain-pocket corners, and at the base of the button fly. He didn't have the money to patent his process, so he asked Levi, who was enthusiastic about the idea, and he agreed to pay. The patent was granted for both men the following year in 1873.

As soon as the two men got their manufacturing facility under way, they began to make copper riveted "waist overalls" (the old name for jeans). By coincidence, the first denim produced to make their jeans came from the Amoskeag Manufacturing Company in MANCHESTER, New Hampshire (on the east Coast of the United States, known as New England).

The 1950’s brought great acclaim to Levi's jeans, though not in a way most companies would like. The portrayal of the denim clad 'juvenile Delinquent' or motorcycle boys in films and on TV led to denim being banned from schools. By the mid 1960's, denim had become a symbol of the young active, informal American way of life. And to this day, what was once purely work clothing, is now worn across the globe for almost every imaginable occasion.

  1. Jackets

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    1. Primary photograph of product 'Good Sherpa Trucker Jacket (Chattanooga)' Secondary photograph of product 'Good Sherpa Trucker Jacket (Chattanooga)'

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      Good Sherpa Trucker Jacket (Chattanooga)

      £95.00

      Outside the EU £79.17

    2. Primary photograph of product 'Type III Cord Sherpa Trucker Jacket (Bronze Brown )' Secondary photograph of product 'Type III Cord Sherpa Trucker Jacket (Bronze Brown )'

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      Type III Cord Sherpa Trucker Jacket (Bronze Brown )

      £95.00

      Outside the EU £79.17

    3. Primary photograph of product 'Western Padded Shirt Jacket  (Peacoat)' Secondary photograph of product 'Western Padded Shirt Jacket  (Peacoat)'

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      Western Padded Shirt Jacket (Peacoat)

      £80.00

      Outside the EU £66.67

  2. Sweatshirts

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    1. Primary photograph of product 'Original Crew  (Dress Blue)' Secondary photograph of product 'Original Crew  (Dress Blue)'

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      Original Crew (Dress Blue)

      £55.00

      Outside the EU £45.83

    2. Primary photograph of product 'Original Crew  (Medium Grey Heather)' Secondary photograph of product 'Original Crew  (Medium Grey Heather)'

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      Original Crew (Medium Grey Heather)

      £55.00

      Outside the EU £45.83

    3. Primary photograph of product 'Rick Griffin Graphic Original Crew Sweatshirt  (White )' Secondary photograph of product 'Rick Griffin Graphic Original Crew Sweatshirt  (White )'

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      Rick Griffin Graphic Original Crew Sweatshirt (White )

      £65.00

      Outside the EU £54.17

  3. Shirts

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    1. Primary photograph of product 'Long Sleeve Work Shirt  (Peacoat)' Secondary photograph of product 'Long Sleeve Work Shirt  (Peacoat)'

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      Long Sleeve Work Shirt (Peacoat)

      £75.00

      Outside the EU £62.50

    2. Primary photograph of product 'Slim Waffle Henley Shirt  (White Smoke )' Secondary photograph of product 'Slim Waffle Henley Shirt  (White Smoke )'

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      Slim Waffle Henley Shirt (White Smoke )

      £35.00

      Outside the EU £29.17

    3. Primary photograph of product 'Truckee Western Shirt (Stonewash Denim)' Secondary photograph of product 'Truckee Western Shirt (Stonewash Denim)'

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      Truckee Western Shirt (Stonewash Denim)

      £65.00

      Outside the EU £54.17

  4. T-Shirts

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    1. Primary photograph of product 'Rick Griffin Graphic Tee (Graphite)' Secondary photograph of product 'Rick Griffin Graphic Tee (Graphite)'

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      Rick Griffin Graphic Tee (Graphite)

      £35.00

      Outside the EU £29.17

    2. Primary photograph of product 'Rick Griffin Graphic Tee (New Heather)' Secondary photograph of product 'Rick Griffin Graphic Tee (New Heather)'

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      Rick Griffin Graphic Tee (New Heather)

      £35.00

      Outside the EU £29.17

    3. Primary photograph of product 'Rick Griffin Graphic Tee (Off White)' Secondary photograph of product 'Rick Griffin Graphic Tee (Off White)'

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      Rick Griffin Graphic Tee (Off White)

      £35.00

      Outside the EU £29.17

    4. Primary photograph of product 'Rick Griffin Graphic Tee (Vintage White)' Secondary photograph of product 'Rick Griffin Graphic Tee (Vintage White)'

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      Rick Griffin Graphic Tee (Vintage White)

      £35.00

      Outside the EU £29.17

    5. Primary photograph of product 'Slim Crew Tee's (2 Pack)  (White White )' Secondary photograph of product 'Slim Crew Tee's (2 Pack)  (White White )'

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      Slim Crew Tee's (2 Pack) (White White )

      £30.00

      Outside the EU £25.00

    6. Primary photograph of product 'Sunset Pocket Tee (Dress Blue)' Secondary photograph of product 'Sunset Pocket Tee (Dress Blue)'

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      Sunset Pocket Tee (Dress Blue)

      £25.00

      Outside the EU £20.83

    7. Primary photograph of product 'Sunset Pocket Tee (Medium Heather Grey )' Secondary photograph of product 'Sunset Pocket Tee (Medium Heather Grey )'

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      Sunset Pocket Tee (Medium Heather Grey )

      £25.00

      Outside the EU £20.83

  5. Jeans

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    1. Primary photograph of product '501 Shrink To Fit Jeans  (Dry Selvage Denim )'

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      501 Shrink To Fit Jeans (Dry Selvage Denim )

      £100.00

      Outside the EU £83.33

    2. Primary photograph of product '511 Slim Fit Jeans  (Dry Selvage Denim )'

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      511 Slim Fit Jeans (Dry Selvage Denim )

      £100.00

      Outside the EU £83.33

  6. Trousers

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    1. Primary photograph of product '511 Slim Fit RSW Cords (Bronze Brown )'

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      511 Slim Fit RSW Cords (Bronze Brown )

      £75.00

      Outside the EU £62.50

    2. Primary photograph of product '511 Slim Fit RSW Cords (Burnt Olive )'

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      511 Slim Fit RSW Cords (Burnt Olive )

      £75.00

      Outside the EU £62.50

    3. Primary photograph of product '511 Slim Fit RSW Cords (Chino)'

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      511 Slim Fit RSW Cords (Chino)

      £75.00

      Outside the EU £62.50