Levi's

Levi Strauss, the inventor of the quintessential American garment- the blue jean - was born in Buttenheim, Bavaria in 1829. The family immigrated to New York and Levi joined his other brothers in the wholesale dry goods family business "J. Strauss Brother & Co". When news of the California Gold Rush made it's way east, Levi then moved to San Francisco to make his fortune, not by panning for gold, but by opening stores to outfit the miners. Eventually their families began to populate the Western regions.

In 1872, Levi received a letter from Jacob Davis, one of Levi's regular customers. In the letter, he told Levi about an interesting way he made pants for his customers. He placed metal rivets at the points of strain-pocket corners, and at the base of the button fly. He didn't have the money to patent his process, so he asked Levi, who was enthusiastic about the idea, and he agreed to pay. The patent was granted for both men the following year in 1873.

As soon as the two men got their manufacturing facility under way, they began to make copper riveted "waist overalls" (the old name for jeans). By coincidence, the first denim produced to make their jeans came from the Amoskeag Manufacturing Company in MANCHESTER, New Hampshire (on the east Coast of the United States, known as New England).

The 1950’s brought great acclaim to Levi's jeans, though not in a way most companies would like. The portrayal of the denim clad 'juvenile Delinquent' or motorcycle boys in films and on TV led to denim being banned from schools. By the mid 1960's, denim had become a symbol of the young active, informal American way of life. And to this day, what was once purely work clothing, is now worn across the globe for almost every imaginable occasion.

  1. Jackets

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    1. Primary photograph of product 'Slim Trucker Jacket (Sandbar)' Secondary photograph of product 'Slim Trucker Jacket (Sandbar)'

      Sizes

      • S
      • M
      • L
      • XL

      Slim Trucker Jacket (Sandbar)

      £85.00 £51.00

      Outside the EU £42.50

  2. Jeans

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    1. Primary photograph of product '511 Slim Fit (High Def)' Secondary photograph of product '511 Slim Fit (High Def)'

      Sizes

      • 28 / 32
      • 30 / 30
      • 30 / 32
      • 31 / 32
      • 32 / 30
      • 32 / 32
      • 32 / 34
      • 34 / 32
      • 34 / 34
      • 36 / 32

      511 Slim Fit (High Def)

      £80.00 £32.00

      Outside the EU £26.67