We’re more than a bit pleased to announce that our new shop in London is now open

We used to think that we were serious about jeans… and then we met the Swedes behind Nudie Jeans Co. Founded on the streets of Gothenburg in 2001, this lot are avid preachers from the Church of Raw Denim, and go so far as to say no jeans should be washed (or baptised, to stay with the theme) for at least six months. They do make washed jeans for those without the patience, but even these start out dry. Yes, this might sound a bit much, but as far as they (and we) are concerned, this is the right way to make jeans.

Nudie’s fondness for doing things ‘the right way’ stretches across everything they do. So not only do their jeans look good, but they’re 100% organic, made in Fair Wear-approved factories and can be repaired free of charge at one of their repair stations.

Due to distribution restrictions we are only allowed to ship Nudie products inside the European Economic Area (EEA). Please do not try to order Nudie products from outside the EEA, we will have to cancel your order.