Founded by a band of rag trade veterans, Good Measure came about after one of those heated conversations that usually takes place under the warm glow of the pub fireplace. But whilst we’ve all sat spouting off after a few pints about how we’re going to make amazing sweatshirts — this lot have actually done it, and a lot more besides.

Their sweatshirts are ace and their hand-dyed t-shirts are like nothing we’ve ever seen. Good Measure aren’t just good, they’re great.