We’re more than a bit pleased to announce that our new shop in London is now open

Founded by a band of rag trade veterans, Good Measure came about after one of those heated conversations that usually takes place under the warm glow of the pub fireplace. But whilst we’ve all sat spouting off after a few pints about how we’re going to make amazing sweatshirts — this lot have actually done it.

These sweatshirts are a long time in the making, and it shows. Everything from the fabric to the fit has been carefully mulled over to make what Good Measure believes to be the perfect sweatshirt, and if you’re looking for a classic fitting sweat made right here in the UK, then you’re hunt might just be over.