We’re more than a bit pleased to announce that our new shop in London is now open

Every time we talk about A.P.C. we end up coming across like a right bunch of xenophobic old gits by rattling off any French stereotypes we can think of. Whilst that’s a whole lot of fun, there’s a lot more to them than jokes about croissants, so we’ll try and refrain.

Founded by an ex-revolutionist by the name of Jean Touitou, they’re not only responsible for some rather good selvedge jeans, but they also make some of the slickest jackets we’ve set eyes on. From bombers to high-class flasher macs, these are seriously fancy. Their knitwear is also pretty special, and did we mention their t-shirts? To be honest, if you’re into sharp, sleek, no-nonsense garb, there’s a lot to like here.