Svensson started with basement clubs in the late 90’s in Möllevången, the bohemian parts of Malmö, Sweden. Svensson Jeans is a collective of brains that produces parties, a magazine and since the opening of the Svensson shop in 2005, a clothing range. The same year Svensson developed the first pair of Svensson Jeans, which became the name for the clothing line.
This season's knitwear is all made in a small factory in Italy using “wave-bubbly” 60´s structure in Italian merino wool.