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New Balance
Here's a company with some serious trainer heritage. They started life in Boston, Massachusetts 100 years ago, making arch supports and prescription footwear to improve shoe fit.

By the 1960s they had developed the world's first ripple sole running shoe and by the mid 70s, their 320 model was acclaimed as the world's finest running shoe.

Unlike their contemporaries who believe in constantly tweaking and altering their 'reissues', New Balance keep all the real trainer aficianados happy by reissuing their classics exactly as they were in the 70s and 80s, still handcrafted in their Lake District factory.


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