Henry David Lee set up the HD Lee Mercantile Co in Kansas, 1889 specialising in the sale of fine goods, soon moving into the production of denim dungarees, overalls and loco jackets.
In 1924 Lee released the 101B Cowboy jeans, the first denim trouser specifically designed for cowboys and rodeo riders, followed by the 101Z in 1926, the first ever zip-fly jeans. In 1944 they rebranded the cowboy range as Lee Riders and introduced the famous Lazy-S stitching on the back pockets.
Today, Lee are still going strong as one of the world's leading denim brands. Full of heritage, Lee Riders, 101