In 1916, the U.S. Rubber Company converged with Goodyear (of today's tyre fame) to form a new company. With the demand for rubber-soled footwear increasing, they decided to produce an entirely new rubber-soled shoe.

Initially called 'Peds' (Latin for foot), the name had already been trademarked and they finally settled on the name Keds. It was also Keds' advertising agency that was credited with popularizing the term 'sneakers', because the rubber soles made the shoes quiet.

The Court Ace pump is an American, preppy classic, from way back in 1934, nice and simple, perfect for summer...

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